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What's up on the Ruta Pantera?
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Imagen generada por IA. En la política contemporánea, el cuerpo del líder se convierte en un instrumento de comunicación que proyecta legitimidad, energía y continuidad en el ejercicio del poder.
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Lula, el cuerpo como narrativa: política, edad y poder en la era de la imagen totalEl presidente brasileño convierte su rutina física en herramienta política y redefine el liderazgo en la mayor democracia de América Latina.La política contemporánea ha entrado en una fase en la que el cuerpo del líder deja de ser un elemento privado para convertirse en un activo público cuidadosamente gestionado. En este contexto, Luiz Inácio Lula da Silva ha transformado su rutina de ejercicio en una extensión directa de su estrategia electoral, proyectando una imagen de vitalidad en medio de su aspiración a un histórico cuarto mandato presidencial. |
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References: The Guardian. (2026, April 13). Lula da Silva gym rat: Brazil president livestreams workouts amid campaign for historic fourth term. Cadena SER. (2026, April 13). Los entrenamientos de Lula da Silva en el gimnasio viralizan su campaña electoral. Al Jazeera. (2025, October 23). Brazil’s President Lula announces he will seek a fourth term in 2026. Los Angeles Times. (2025, October 23). Brazilian President Lula announces reelection bid for fourth nonconsecutive term. |
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